linkedin brand identity, short and long-form posts, trade show materials

Strategy, Content Creation, Design

I led the strategy, content, and design direction for both eMAX Health Patient Services and eMAX Health Systems’ LinkedIn presence, building a strong digital foundation that positioned each brand as a tech-enabled, patient-first leader in the market access space. I developed a full range of posts—from thought leadership and solution highlights to competitive positioning—crafted to educate manufacturers and drive engagement. Each post was paired with branded, professional visuals designed to stand out in-feed and reinforce a cohesive visual identity across both brands.



In parallel, I created messaging and visual design for trade show pull-up banners. These pieces translated complex capabilities like hybrid support models, HealthPACER® technology, and oncology expertise into clean, impactful visuals that aligned with our digital storytelling and elevated our on-site presence.