SAAS B2B PORTAL

Strategy, Launch Plan, Creative Direction, Content

I led the strategy, content, and creative direction for our SaaS portal at VRS—an innovative platform built to help veterinarians grow their business while delivering better patient care. This game-changing tool was designed from the ground up based on real feedback from our partners. I collaborated with IT, developers, and our medical team to bring it to life, creating a seamless, engaging experience that delivered product education, CE materials, reporting tools, and exclusive offers.

I spearheaded the content strategy, user flow, and promotional launch, making sure every detail aligned with our brand and spoke to what partners truly needed. I’m proud of how this project blended strategy, creativity, and purpose—and how it made a measurable impact on our business and our partners.