A bottle of endo blend with a dropper next to it.

endo blend brand identity, B2B and B2C product launch


Go-to-market strategy, Content writing, Creative Direction


The endoblend product launch was one of 30+ product launches I oversaw during my time at VRS. This one in particular earned my team the 2020 Vetty Award for Best Integrated Marketing Campaign. You'll see the customer facing brochure, as well as email marketing to our veterinary partners, as well as social media posts. This multi-channel campaign also included sales enablement materials, product science videos, and medical educational materials.

A computer , tablet , and phone displaying a pet owner facing landing page.
A pet owner facing cross sell campaign for a dog.
A computer screen and a tablet screen showing a website for endo blend.
A veterinarian facing partner portal for endo blend.
A brochure for a pet owner facing product brochure.
A B2B email campaign to veterinary partners.
Endo blend is a veterinarian approved novel blend of phytocannabinoids with no detectable thc.
Did you know ? 97 % of calls to the aspca posion control regarding cbd products were thc related.

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