B2C EMAIL MARKETING

Strategy, Content, Design

I wrote and designed a full suite of automated emails in Klaviyo for Beaver Brook Ranch, including a Welcome Series, Abandoned Cart Flow, and Subscription Campaigns. Each series was crafted to reflect the brand’s authentic, transparent voice while driving conversions and customer trust. Within 30 days of launch, these flows contributed to a significant increase in revenue and stronger customer engagement. From copywriting to design and segmentation strategy, I owned the full process to bring these high-performing campaigns to life.