B2B and B2C product rebrand and launch

Go-to-market strategy, Content writing, Creative Direction

I led the full lifecycle marketing strategy for several flagship product launches, including rebranding De3, Numaqula Omega, and Numacula Vitamin, and launches for Kids Omega, and Omega V. I was responsible for developing and executing brand identities, overseeing creative direction for our in-house design team, and delivering compelling, multi-channel launch campaigns tailored to both physicians and patients.

My work included creating educational content, designing and optimizing product pages on our DTC and B2B websites, developing targeted email marketing sequences, and producing sales enablement and educational materials for healthcare providers. These initiatives drove significant awareness and adoption, further strengthening PRN’s reputation as a trusted provider of clinically supported nutraceuticals.